Credit Matters

Today there’s a plethora of labels for what network marketing actually is. Here’s my two cents: multilevel marketing is a business model using word of mouth as its primary means to distribute products and services. Doing this through a network of others generates business revenue for the company which can produce residual wealth over time for you.

Here are the essential element to a network marketing business: 1-Marketing your business to Generate leads 2-Prospecting those leads and Building a solid relationship with them 3-Selling products and services to them 4-Training people to train others do the same thing

It might sound simple but fuggedabowd it! The hard edged reality is that only a small percentage of us out there really know how to effectively put these piece together for true multilevel marketing success. And the network marketers who “get” this are the ones you keep hearing about year after year.

Generating leads for your business is really all about MARKETING. And marketing is all about crafting an influential and ideally ongoing communication to a TARGETED prospect in order to get them to take action. That action could be to download a free ebook, opt into a list, send for a dvd, fill out a survey, buy your product, or join your multilevel marketing business. The bottom line is if you don’t really understand marketing, you will spend a great deal of time spinning your wheels in your multilevel marketing business.

Lead prospecting and relationship building entails understanding what makes people tick, asking the right questions and dealing with objections to find quality candidates for your business. You simply can’t build a sustainable network marketing business without talking to folks IMHO. Because network marketing is relationship focused, the nature of the relationship you build with a prospect will determine whether they decide to join your business or buy into your service. And they are joining YOU, not your business. This is based on how much they see you as a leader who can help them succeed.

Offering products and services - Your multilevel marketing business is DOA everyday you aren’t moving any products or services or the business and the word isn’t getting out. Ideally you should have a marketing system that does the bulk of the telling and selling for you. But you should have a basic understanding of your product/service/business, what it does and why your distributor/customer should obtain it or join.

Training others to do the same - When you get a new distributor you don’t just stop here. In fact this where the real work begins because you have to teach this newbie what you just did. This is where systems really shine. Just like you plugged your prospect into a marketing system you should plug them right into an effective training system that will get the new person up and running and in profit as soon as possible. If a new distributor isn’t making any money after 90 days statistics show they will quit. Many new distributors themselves haven’t been effectively trained by their own upline unfortunately. Don’t let this stop you. Find a duplicable yet simple system that will help train your new distributors effectively to maximize your network marketing business success.